Leverage the hype around Oasis to maximise reach for North’s latest TFG beer release. The TFG range, being an iconic series of beers, naturally aligned with the legendary status of Oasis.
I revised the social media plan, scrapping the original launch post idea. Instead, I designed a graphic inspired by the style of Oasis’s reunion announcement, creating a connection that resonated with fans and amplified the beer’s launch.
