I launched a social media campaign featuring teaser posts, product photography, and a reel with Nadia from the brew team, highlighting the beer as an iconic re-brew from a 2019 collaboration.
The campaign sparked nostalgia, with many sharing images of the beer - stating that nostalgia influenced their purchase. The beer garnered over 300 ratings on Untappd and generated lot’s of UGC on socials.
I made sure to be well-versed in the beer’s details to effectively promote and sell it at festivals.
