During my time as Content Designer at OE Electrics, I was tasked with designing a lightweight brochure for trade events worldwide. The goal was to make the brochure easy for our sales team to carry in large quantities and ensuring it was small enough for people to want to take one home.
To achieve this, I designed the brochure with a QR code that linked to our digital brochure, creating a memorable and interactive experience for attendees. This approach offered an innovative way to engage with the content while maintaining a physical touchpoint.