Animate – product Launch

Launch a disruptive battery solution for the B2B office furniture market with clear, engaging content that simplifies the technical topic of DC battery power.

I took pages of dense technical Q&As from the Technical Director and turned them into an accessible knowledge base on our website. From there, I wrote copy for the product brochure, landing page, articles, case studies, emails, social media, and exhibition materials, tying everything together into a clear, consistent campaign.

One of the campaign's standout elements was the use of video content. I collaborated closely with brand partners, including Staverton, to create compelling videos that showcased the product in action, highlighting its real-world applications and benefits.

led the creation of an interactive AR experience for the website; briefing a 3D designer and integrating the AR functionality myself with code. The result? A campaign that made a technical product feel engaging, easy to understand, and impossible to ignore.