awareness campaign

During my time as Content Designer at OE Electrics, I collaborated closely with the sales team to raise awareness of our disruptor product, Powerconnect.

My responsibilities included researching our target audience to identify key marketing opportunities and developing content tailored to their specific needs. I presented strategic plans to stakeholders, ensuring alignment with business goals.

At the time, this project surprised me. Initially, I expected it to focus solely on optimizing our SEO, but it quickly became clear that this was more about content marketing. Our target audience already had solutions in place, so the challenge was to demonstrate why our disruptor product, Powerconnect, was the superior choice. We used clear, compelling copy and simple video clips to effectively communicate our product's unique advantages and capture the attention of our audience.